![]() This will help you create a distinct visual identity for your business and ensure that people remember you and Slab Serifs in Branding Design The heavy letterforms will create a strong visual impact that will help break up the design and create a striking focal point that will draw in the audience’s eye.Īnother way to use slab serifs is to use them in a branding project. One way is to use them in a display-heavy design project. Paragraph: There are many ways to use slab serifs in your designs. With their thick letterforms, slab serifs have a heavy impact and are perfect for a design which needs to grab the audience’s attention. Slab serifs are a type style that can be used for a variety of purposes, from branding to display-heavy designs. They often have less complicated letterforms than other types of serif fonts because they were developed after the invention of movable metal type. Slab serifs are a style of typeface that is typically characterized by thick, blocky serifs with brackets at the top and bottom. They don’t use it on their website, but rather in their designs which are made entirely from foam.Video can’t be loaded because JavaScript is disabled: Slab Serif Fonts in Typography-Explained in Detail | Basics of Typography (For Beginners) () What Is a Slab Serif? Museo – 300, 500 and 700 weights are free.Īnother company that I’ve come across which makes use an interesting use of Slab Serif fonts in their work is Made In Hollywood. Trashed – A somewhat distorted heavy slab. I’ve picked out ten examples of Slab Serif typefaces which are free to download.Īll of these fonts are free for personal use but it’s a good idea to check the license terms for commercial use.īroadcast Titling – A nice 3D variation of a slab. On the right you can see the famous (in Ireland!) 1916 Rising Proclamation using this style of font. Initially, the typefaces were created as all-caps, with lower-case letters appearing later. They were used frequently on the “Wanted” posters of the American West and some still convey that sense of the Wild West. The term does not have anything to do with Hieroglyphs. It seems like everyone went bananas for the look and feel of Eqypt, and typographers used the term because it was in vogue. Slab Serif fonts were sometimes referred to as “Egyptian” fonts because in 1809, Napoleon returned from an Egyptian expedition and published a book called Description de l’Égypt. This was the start of development of typefaces for “display” purposes. ![]() Slab Serif fonts were particularly suited for this method of creating fonts. Naturally enough, it would be difficult to cut the very fine and thin lines which were achievable with metal type, and from this came big, bold typefaces. Engravers carved individual letters out of wood. In the nineteenth century, wood type became very popular for advertisements and posters. Basically everything from the old Playbill style lettering to electric typewriter style falls under Slab. The term “Slab” actually covers a multitude, so it should be noted that within that umbrella term, there are several sub-categories such as Clarendons, Contemporary Text Faces, Classic Text Faces, Standard-Bearers, and Massive Display Examples. ![]() ![]() Slab Serif typefaces offer a huge amount of variety and are excellent for providing contrast and drawing attention both to graphic design and web design work. Big, bold headings and logos used alongside “web-safe” body copy. Slab Serifs work extremely well when mixed and matched with lighter typefaces and that’s something we’re seeing in web design now. Bold and Slab Serifs have become popular again, maybe as an antidote to the digital perfection of some newer, cleaner fonts.
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